Toycycle — Sustainable Toys & Pre-Loved Baby Items for Eco-Friendly Parenting
Founded in 2018 by Rhonda Collins and Sarfraz Arshad, Toycycle (previously known as Toy-Cycle) began as a local toy-sharing initiative. Today, we've evolved into a full-service curated resale marketplace, continuing our mission to keep high-quality toys in play and out of landfills.
Meet the Founders

Rhonda Collins
Co-Founder & CEO
Before Toycycle, Rhonda spent twenty years in independent documentary film — as a producer, director, editor, and small-business owner. A lifelong thrifter and mother of twin daughters, she started Toycycle after watching quality toys outgrown in months pile up with nowhere good to go. Today she leads the marketplace from our Hayward warehouse, where every toy that arrives is inspected, cleaned, and honestly condition-graded before it's listed. She also writes Toycycle's guides on pricing, condition grading, and getting the most from consignment.

Sarfraz Arshad
Co-Founder & CSO
Sarfraz is a technology and operations leader who previously served as COO of Cognitive Healthcare International and CTO of TalkHealth, and holds an MBA from the University of Illinois Urbana-Champaign. At Toycycle he leads strategy, technology, and partnerships — including the brand programs with PlanToys and Loog and the ReNew & RePlay returns-recovery work that turns retail returns into toys families can afford.
